Feeding support when you need it

Did you know we provide a free Infant Feeding Support line? Find out how you can find feeding support during the pandemic.

When it comes to feeding – breastfeeding, bottle feeding or a bit of both – we know how physically and emotionally challenging it can be. It can take time to feel confident about feeding your baby.

Find out more here about our infant feeding support line and the help available if you have any questions or concerns about feeding your baby.

Throw in a pandemic and many new parents might feel even more lost and isolated when it comes to feeding support. Our Infant Feeding Support line has proved to be a life-line for new mums over the last few months.

The line is open every day from 8am to midnight, including bank holidays – and it’s free to call. If you need information, support or just someone to talk to, give one of our trained breastfeeding counsellors a call on 0300 330 0700. And please do share this number with anyone you think might need it.

Bear and her daughter

“We called for the first time in the first few days of my daughter’s life. I was concerned about the latch and her not getting enough. The counsellor was just so reassuring and kind. We were exhausted and had no idea whether we were doing the right thing. Having also had a c-section, it took a little longer for my milk supply to come in,” says Bear Brooksbank, one mum who called the line.

“We also called back nearly six months later. This time it was to seek help with weaning her onto a bottle as I was preparing to go back to work. It had become a huge source of stress in my head and it was just so nice to chat to someone about it. There is no magic fix but the counsellor was so kind. Made great suggestions and really listened to all my concerns. As a result, I was able to relax and it then worked.”