Support across the country for breastfeeding

Monday 17 June saw the start of Breastfeeding Celebration Week across the UK. At the same time, an historic initiative championed breastfeeding in Bath by creating posters of mums feeding their babies at Heritage sites. Find out more about the events…

Promoting skin-to-skin contact

The theme of last month’s Breastfeeding Celebration Week was the benefits of skin-to-skin contact. Public Health England (PHE), who organised the campaign, wanted to highlight how this is fantastic for babies immediately after birth, as well as during the first few weeks of life.

Whenever, wherever

They also pointed to research that although 80% of new mums start breastfeeding their babies at birth, by six months only 1% are exclusively breastfed. This gives England one of the lowest breastfeeding rates in the world.

With the aim of supporting mums give their babies the best start in life, PHE wanted to make parents aware that breastmilk contains all the nutrition a baby needs for the first six months. It also builds a strong emotional bond between mum and baby.

At the same time in Bath, another initiative championing breastfeeding launched. The Roman Baths, Fashion Museum Bath, Victoria Art Gallery and Guildhall worked with the local NCT branch on a project to help normalise breastfeeding in public.

They created posters of mums breastfeeding at the historic venues to show that breastfeeding is welcome when visiting them. See the posters here.

Further information

If you need support with breastfeeding or bottle feeding, you can call our infant feeding line everyday from 8am to midnight.

Is your baby getting enough milk from breastmilk or formula? Read our article here.

Get help with breastfeeding problems and concerns in the early days.