Developing creativity through free play

From the earliest years, children can be encouraged to do things that were never done before, not just to copy creations from adults or other kids.

Current research suggests that free, unstructured play is a great tool for acquiring complex and much-needed skills for life such as self-expression or creativity. Let children start off big with LEGO® DUPLO® playsets!

They can become whoever they imagine in the world of LEGO DUPLO. Even playing with individual bricks can be creative.

A yellow one could represent a parrot, a blue one could be fish, a grey one a spaceship.

Just let your child build and think outside the box!

There is no right or wrong

When playing with the bricks, there is no right or wrong.

It is the start of a lifelong journey of discovery! Children can recreate models in their own way, combine different LEGO DUPLO playsets, or follow the instructions in the manual if they want to create exactly what they see in the picture.

They can freely explore new and exciting ways of playing with the bricks and test yet undiscovered possibilities. A key to success is always through trial and error, and the LEGO DUPLO universe provides a safe and encouraging environment for children to face challenges and become more confident in everything they try to do.

Let your child take the lead

There is no need to lecture your children – let them be the storytellers. What exciting stories and adventures will they come up with? During free play, you could trigger your childs’ imagination with open-ended questions like: “What could you do with that?” and “Who could this belong to?”

These questions encourage kids to think deeply and consciously about what they are doing and foster their curiosity and individuality. Parents could also bring up their own ideas. Ask children what would happen, if… LEGO DUPLO giraffe got into a police car! Children still have autonomy, but the play gets richer and more exciting.

Bricks for every passion

LEGO DUPLO playsets come in so many different themes that every parent will certainly find the perfect one for their small one. Is your child more into cars, exotic animals, farm life or doll houses, or do they love watching building sites? Choose LEGO DUPLO playset according to their passion – they will love it!